Introduction
Hunter Temmel’s journey is a testament to perseverance and innovation. From leaving college to becoming a six-figure earner, his story inspires those seeking to carve their own path. If you’ve ever felt like the system wasn’t built for you—this story will light a fire under your seat and show you another way.
The College Dropout
Taking the Leap: Leaving College Behind
Hunter felt nervous but assured as he left college, recognizing that the marketing concepts being taught were rapidly evolving.
Learning Beyond the Classroom
He pursued additional certifications and was eventually hired by Google as a Paid Media Specialist, validating his decision to learn independently.
First Ventures
Early Experiments in Social Media Marketing
Hunter explored social media marketing, managing Instagram accounts for small businesses.
E-Commerce and Dropshipping
Although these ventures faced challenges, they fueled his passion for marketing and led him to continually learn and refine his skills.
The Breakthrough
Scaling Odyssey Pilot Hours
The turning point in Hunter’s career came when he helped a startup, Odyssey Pilot Hours, grow from a modest budget of $150 to a million-dollar business in three years.
Strategic Use of Google Ads & Keywords
By turning their business name into a keyword and leveraging Google Ads, he showcased his ability to drive significant growth.
Adapting and Innovating
Reverse-Engineering Fortune 500 Strategies
Hunter’s success is rooted in his ability to reverse-engineer strategies from successful campaigns with companies like Publix, WWE, and Universal Studios.
The Golden Formula for Marketing Success
He developed a “golden formula” marketing strategy that applies across industries, combining fundamentals, remarketing, and brand awareness at the level of Fortune 500 companies.
Key Elements of the Golden Formula
- Fundamentals: A strong foundation in marketing principles
- Remarketing: Engaging potential customers effectively
- Brand Awareness: Establishing a dominant presence in any industry
A Proud Success Story
Creating a New Industry in Aviation
One of Hunter’s proudest accomplishments is with Odyssey Pilot Hours, where he helped them from the startup phase, including naming the business.
The Power of Paid Media & SEO
Their business name became its own keyword, creating a new industry in the aviation community. This, combined with paid media and SEO, helped scale their business from a $150 budget to a million-dollar business in three years.
Advice for Aspiring Entrepreneurs
Success is a Marathon, Not a Sprint
Hunter’s advice to others is to remember that success takes time and dedication.
The Power of Long-Term Planning & Customer Focus
He emphasizes the importance of long-term planning, passion, and focusing on customer success.
Key Takeaways for Entrepreneurs
- Success takes time—stay consistent
- Passion drives long-term results
- Focus on delivering immense value to customers
